Co-op is funding provided by OEMs to qualified dealers to help offset the cost of advertising and other expenses. Currently, Commercial Truck Trader offers a wide variety of co-op options from multiple OEMs.
- Take advantage of this program and plan how to use your co-op money throughout the year.
- Supplemental financing for cross-promotional advertisement allows small retailers to cut advertising costs. This additional funding can also assist retailers to expand the scope of their advertisement campaigns.
- OEMs sharing the expenses for products that are mutually beneficial to your dealership and to them.