Research & Insights by Commercial Truck Trader

As we enter what seems to be a new phase of our industry, it’s more important to fully grasp who the commercial truck buyer is and what is motivating them to purchase so you can more effectively engage them when they come into your dealership. To get this insight, Commercial Truck Trader surveyed consumers and uncovered in more detail exactly who makes up the industry and how they came to their decision to purchase. From there, we’ve compiled several actionable recommendations to consider as you look to attract, engage, and influence buyers in this fluctuating market.