One of the keys to making commercial vehicle sales is recognizing the demand from consumers. With so many models on the market, it can be challenging to figure out which units you should focus your dealership’s advertising efforts on. After analyzing search data from January to May 2024, we have compiled a list of the top 10 most sought-after commercial vehicles for the summer season, ranked by search volume.
1. Ford F550
Earning 24 million search results page impressions, plus 375.2k vehicle page views from interested shoppers, the Ford F550 is the most-searched model on Commercial Truck Trader’s online marketplace. Consumer interest in this Super Duty Chassis Cab, known for its productivity, versatility and durability, also led to 11.1k connections with sellers.
2. Ford F350
Just behind the F550 in our rankings is the Ford F350, generating 22.5 million search results page impressions. This Super Duty truck boasts considerable towing capacity and is great for hauling heavy cargo, which is why this model generated the most vehicle detail page views with 441.8k.
3. Freightliner Business Class M2 106
Commercial vehicle shoppers looking for a medium-to-heavy duty truck were interested in the Freightliner Business Class M2 106. This versatile truck generated 21 million search results page impressions, 371.5k vehicle detail page views and 3.3k email leads. The M2 106 appeals to shoppers because it offers multiple configurations, including dry van, utility and dump.
4. Ford Transit
Another Ford model that’s highly searched on our online marketplace is the Ford Transit. The Transit placed fourth with 14.35 million search results page impressions, leading to 4.9k connections with sellers. This is the most-searched cargo van on Commercial Truck Trader.
5. Ford F250
The Ford F250 ranks fifth on our list of the most-searched commercial vehicles. This Super Duty pickup truck generated 13.43 million search results page impressions with 371.5k vehicle detail page views, likely for its towing capabilities and spacious crew cab.
6. Ford Econoline
Next on our list is the Ford Econoline. Part of Ford’s E-Series, this full size van caught the attention of shoppers looking to transport both cargo and passengers. The Econoline drove 12.2 million search results page impressions and more than 4.4k connections to dealers.
7. Ford F450
Joining the other Ford Super Duty trucks in our rankings is the Ford F450, with 11.81 million search results page impressions and more than 6.1k connections with sellers. The F450 is another versatile commercial truck. Catch the attention of prospective buyers by showcasing the vehicle’s versatility, power and various configurations.
8. Ram 5500
The most-searched Ram model on Commercial Truck Trader’s marketplace is the 5500. This chassis cab has the durability to tackle tough jobs, catching the eyes of interested shoppers, resulting in 11.44 million search results page impressions and more than 5k connections.
9. Kenworth T680
A popular choice among long-haul truckers and fleet managers, the Kenworth T680 generated 10.45 million search results page views with 315.1k vehicle detail page views. When marketing this long-haul truck to prospective buyers, be sure to highlight its fuel efficiency, spacious cab and cutting-edge features.
10. Isuzu NPR HD
Closing out our list of the most-searched commercial vehicles on our online marketplace is the Isuzu NPR HD, with 9.91 million search results page impressions. The NPR HD is available in a gas and diesel configuration, with multiple engine options, which was appealing to our shoppers.
It’s important to understand what commercial vehicle models shoppers are most interested in. With the metrics from this top 10 list, you can prioritize this most-searched inventory and adjust your sales and marketing strategies accordingly.
Looking for more sales data and tips? Make sure to check out our blog for more insights.
