When it comes to commercial truck sales, it is crucial to stay in touch with the latest trends to plan effectively before next year’s demand. This year saw massive popularity across various truck categories, presenting a perfect opportunity to explore which units to focus advertising efforts on. To provide you with valuable insights, we’ve compiled a list of the top 10 truck categories of 2023, ranked by consumer search volume.
1. Dump Trucks
Dump trucks were the leading category among Commercial Truck Trader buyers in 2023. Dealers who advertised their dump truck units experienced notable results, with 214M search results page impressions and 3.8M vehicle detail page views. This is not surprising, as dump trucks are utilized in a range of commercial projects, thus drawing in many prospective buyers.
2. Box Trucks
The Box Truck/Straight Truck has become well known for its versatility and large cargo space, leading to an increased interest from consumers looking for reliable and practical transportation work trucks. With 209M search results page impressions and 2.8M vehicle detail pageviews, it’s no surprise this category remained a popular choice this year.
3. Utility Trucks
Utility trucks, particularly service trucks, have earned the third highest number of searches on our marketplace this year. Their ability to cater to various industries has made them highly sought after in 2023, resulting in 207M search results impressions and 2.6M vehicle detail pageviews.
4. Conventional – Sleeper Trucks
The Conventional Sleeper Truck category has become an extremely popular option among buyers, with 180M search results impressions and 6.2M vehicle detail page views – more than any other category. These types of trucks are great for those in the logistics and long-haul transportation industry, so make sure to highlight the comfort and amenities of these units to keep buyers engaged with your listings.
5. Pickup Trucks
Pickup trucks have earned their place in the top five on our list, with over 156M search results page impressions and 4.5M vehicle detail page views. These trucks are well-known for their versatility, durability, and off-road capabilities, making them a preferred choice for both personal and commercial consumers.
6. Flatbed Truck
Flatbed trucks, known for their open cargo area, were another highly-search category on our marketplace. These trucks are perfect for large and out-of-the ordinary loads, gaining noticeable attention from Commercial Truck Trader shoppers this year, resulting in 113M search results page views and 1.6M vehicle detail page views.
7. Contractor Trucks
Contractor trucks were another sought-after choice for construction and trades industries due to their well-equipped features. This year, they have generated 110M search results page impressions and 1.5M vehicle detail page views. To capitalize on the popularity of these highly specialized trucks, it is necessary to understand the needs of your target customers and craft your advertising strategy accordingly.
8. Cargo Van
The maneuverability and efficiency of cargo vans make them a popular choice for businesses involved in local deliveries and services, so it’s no surprise that this category of trucks saw over 97M search results page impressions and 1.3M vehicle detail page views.
9. Cab Chassis
When listing Cab Chassis trucks on Commercial Truck Trader, it is important to emphasize their versatility, as this feature is very beneficial for businesses that have a diverse set of transportation requirements. This year, the Cab Chassis category was the ninth most popular, with a total of 9.3 million search results page impressions and 1.3 million vehicle detail pageviews.
10. Conventional – Day Cabs
Coming in at number 10 on our list of the most searched trucks of 2023 is the conventional Day Cab. This year dealers advertising day cabs on our site were able to generate 8 million search results page impressions and 1.3 million vehicle detail page views on our marketplace. This goes to show that this classic truck category is still a popular choice among buyers,
As a dealer, it’s essential to stay up to date on what’s in highest demand when determining what inventory to stock and marketing approaches to take. Making sure you have the most sought-after units available, and highlighting the features that assist commercial industry professionals with their jobs, are essential for success in the future.
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