Commercial Truck Trader, in partnership with the American Truck Dealers (ATD), collaborated on a webinar discussing the most pressing issues…
Marketing
Commercial Truck Trader is committed to sharing resources that help arm dealers to drive more digital leads to their dealership…
Before online ads and targeted emails, and even before telemarketing and robocalls, sales often involved door-to-door salesmen and saleswomen traveling…
Today, text messaging is the most common form of communication, as 81% of American adults use SMS text messaging.Text messaging…
Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local dealerships for knowledge…
There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for…
As technology has evolved, consumer preferences have changed. Today’s consumer prefers fast and easy communication when searching for their…
We’ve covered the general benefits of live chat before, but now it’s time to take a deeper dive into a…
Customer service should be a top priority for your business, and as technology continues to evolve, it’s important to understand…
In our Getting Started with Email Marketing series finale, we’ll be covering how to measure the success of your campaign….