Images, pricing, and dealership location are just a few essential components of an online listing. However, there’s a few additional…
Marketing
Social media has become integrated into the everyday lives of consumers, including their shopping preferences. With people spending an average…
Commercial Truck Trader, in partnership with the American Truck Dealers (ATD), collaborated on a webinar discussing the most pressing issues…
Commercial Truck Trader is committed to sharing resources that help arm dealers to drive more digital leads to their dealership…
Before online ads and targeted emails, and even before telemarketing and robocalls, sales often involved door-to-door salesmen and saleswomen traveling…
Today, text messaging is the most common form of communication, as 81% of American adults use SMS text messaging.Text messaging…
Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local dealerships for knowledge…
There’s a growing concept in sales that is changing how we think about online advertising: “multi-click attribution.” Traditionally, credit for…
As technology has evolved, consumer preferences have changed. Today’s consumer prefers fast and easy communication when searching for their…
We’ve covered the general benefits of live chat before, but now it’s time to take a deeper dive into a…